Tag: U.S. Consumer Usage Report 2012


The American Tablet Computer Love Affair Is Just Starting

Americans have certainly embraced televisions, smartphones and the Internet, as 119 million households have four or more TV sets, 212 million Internet users are active online and more than half of households now own a smartphone, according to Nielsen’s new U.S. Consumer Usage Report 2012.

One of the big drivers of Internet and smartphone usage has been social media.  Social media continues to increase across all platforms with 164 million users on the computer, 85 million using a smartphone app, and 81 million using a mobile web browser.

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