Well that was fast. Today Amazon has officially launched Kindle Unlimited [https://www.amazon.com/Kindle-eBooks/b/ref=ARRAY(0x9bca2be8)?_encoding=UTF8&ie=UTF8&node=9578129011&pfShowFeatures=

The race to give as much content away for as little money as possible is on: a post on GigaOm [http://gigaom.com/2014/07/16/amazon-is-testing-kindle-unlimited-an-ebook-subscription-service-for-9-99month/] today reports that