This morning News Corp announced that The Daily, its iPad-only newspaper, would be shutting down. The news of the shutdown comes a little before its upcoming two year anniversary. The Daily’s first publication was on February 2, 2011 and it appears to never attracted the mass readership of some of News Corp’s other newspapers.
Despite its lack of success, The Daily will continue as a brand in “other channels,” according to the News Corp press release, including The New York Post, which will adopt its technology section and other components, as well as take on some of its staff.
In a canned statement from the press release, Rupert Murdoch described The Daily as a “bold experiment” and “amazing vehicle for innovation,” but it didn’t manage to find a large enough audience to prove sustainable in the long term. While Murdoch says that lessons learned at The Daily will be applied to its other properties, it’s unclear exactly how many of its staff of around 120 will remain with News Corp.
The shut down is effective as of December 15, 2012.