Leads drying up? Try these 3 things to get back on track
In the case of an inbound marketing campaign, it takes a stupendous amount of time and effort to make sure that all the planning is perfect and how everything is optimized, set up and revised before the big day of the launch. There are really no two ways about that. Most of all, it is really no use for you to put in all the effort and sacrifice only to have little or no leads come to your service. Not that this problem is anything new for a lot of service in the intermediate stage, but one must realize that this problem needs to be properly identified before the solving process.
The term “leads drying up” could either denote that leads are not coming to you in the first place or that they are simply not progressing towards sales in general. In this regard, another term that marketers tend to use is that the leads are “stuck in the funnel”. Either which way, both these problems will only grow in magnitude if not checked it time and one certainly needs to figure out clear and precise ways around them and fast. That is a hard and simple fact, whether you are employing the use of the most popular and sought-after digital conversion specialist or not.
In any case, all is not lost as there are a couple of things that one can do to ensure that in the long run, your leads don’t end up completely drying up. Here are a few steps to take in that regard:-
Asking the right questions about trouble areas: Identifying all of the individual areas where there is a complete halt of any kind of growth or interest is ultimately paramount. A lot of studies have shown that the landing page is the best place to start since it is probably not making the conversions that you are looking for.
Sure, keeping a close tab of the buyer’s journey is important, but there are a lot more factors associated with it that one would initially think. Focus on key questions like whether your offer is pressing enough for the customers to make the conversion and even the fact that whether it speaks the language of the persona or not.
The aspect of email automation: This is essentially the performance of your workforce and a host of aspects like lost contacts and emails stats need to be looked at in greater detail than ever before. Here, you can extend or shorten the workflow steps where people seem to be dropping off. Find out whether your leads are even opening your emails, deleting them without reading or engaging with them in any meaningful way.
The identification of pain points: Here’s the big question – are you dedicated towards the recognition and identification of a large majority of potential buyers? If the answer to that is no, then you definitely need to kick things up a couple of notches by making it apparent in both the emails and landing pages. In this regard, getting valuable feedback may very well be the best way to go. Sending your leads the answers to the most common objections will be the perfect way to help and nurture them.
At the end of the day, sales is as tough or fun as you make it out to be. It is just as simple as that. The aspect of creativity is undoubtedly something that will get you very far if you use it carefully and to your fullest advantages in every scenario. In many ways, having the right and positive mindset to be able to turn things around for the better should be the ultimate aim for you in every way.
Understanding that the only limit is your imagination is the ideal way to start. Basically, there is no way that you can be creative with a scarcity mindset and you need to understand that. Utilize and distill all the ideas in your mind to the best of your ability and you will be able to identify your advantages a lot easier than usual. Once this is done, then you will even be able to leverage those same advantages into newer and fresher opportunities.