The importance of humanizing a brand’s story (feat. Alexandra Matthiesen)

Welcome to TechieBytes episode 7 titled Humanizing a brand’s story (feat. Alexandra Matthiesen)

Today I spoke with branding and marketing expert, Alexandra Matthiesen, who is the founder and Creative Director at Westward Creative. She’s worked with companies like Microsoft, Amazon, and Veritas Technologies to connect their brands with human experiences. We also discussed ways to empower women in the tech industry.

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About the author

— Jeff Weisbein

Jeff is the founder & CEO of BestTechie. He has over 10 years of experience working with technology and building businesses. He loves to travel and listen to music.

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