Jolie O’Dell over at VentureBeat wrote an op-ed article the other day regarding the launch of the “new iPad,” claiming that it was sloppy and very un-Steve Jobs. She writes:
While today’s Apple event unveiled a couple new improvements to an expected lineup of products, it also revealed a certain sloppiness that was absent from former, Steve Jobs-led launches.
[…] I think today’s Apple event shows that perfectionism fraying a bit around the edges. The bad pun, the goofy logo, the weird product name — all of it pointed to a leadership that either didn’t understand or didn’t care about consistency in iconography.
I couldn’t disagree more.
I want to share with you one of the web’s best kept secrets. A service so awesome many companies end up paying for it even though it’s completely free. In other words, if you are paying any of these companies who claim to track your brand name online you are most likely being taken advantage of. The service I’m about to share with you is completely free and comes from the best possible source to keep tabs on what is being published about you (or your brand/company) on the Internet. That being, Google.
Yep. Google. They provide a service called Google Alerts which allows you to setup keywords to track and anytime one of those keywords appears within the Google index, you receive a nice email providing a description and a link to the website which mentioned the keyword you are tracking. Keywords can be literally anything – you can keep an eye on your brand name as well as your competitors. It’s super easy.