Tag: Beta

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Gmail Loses The Diaper, Switches To Boxers And Drops Beta Label In The Process

Today, after 5 long years in beta, Google is dropping the beta label from Gmail. Gmail which launched on April 1st, 2004 has revolutionized web based email. Over the past year in the U.S. alone, according to comScore, Gmail has grown 48 percent to 36 million unique visitors which puts them in the number two spot for web based email, still trailing behind Yahoo. Meanwhile, on a Worldwide level, Gmail had 146 million unique visits in May.

The move is not surprising in the least though, however, what is surprising it the amount of time it has took for Google to actually pull the beta label from the logo. It’s no secret Google is looking to compete with Microsoft in the business world for email (Google Apps vs MS Exchange), documents (Google Docs vs MS Office), calendars (Google Calendar vs Outlook), and messaging (Google Talk vs Live Messenger). While the label may mean nothing at all for consumers, it means something to most businesses.

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Google To Offer Product Ads

The email below (originally posted on Blogoscoped) describes a new advertising program Google will be trying out with a select number of advertisers.  It also appears the Wall Street Journal confirmed this story on Friday.

We are pleased to invite you to participate in an exciting beta program with the Google Affiliate Network to show product ads on Google. Product ads are paid product listings that appear when users search for products on Google. Through participation in the Google Affiliate Network product ads beta program, you can promote your products to users actively searching for your products and pay only when users make a purchase on your site.

This opportunity is a very tangible benefit of the integration of our affiliate platform into Google. Google is constantly experimenting with new features and visuals to improve ad effectiveness and advance the end user experience.

Google product ads will feature product specific information directly in the ad such as price and product image. During the beta program, Google will be testing to identify the most effective ad formats. Google product ads will complement standard text ads on Google.com and will run independently during the beta. All reports on the performance of Google product ads can be seen through your Google Affiliate Network account.

The Google product ads beta program relies on your Google Base feed. Minimum pricing is your standard publisher rate, plus the network fee. To maximize your competitiveness among advertisers participating in product ads, you are encouraged to increase the CPA rate for your product ads relationship.

The product ads are unlike the traditional ads (text/image ads), the advertisers in this program will bid on the commission they wish to pay Google for actual sales that occur on the advertisers website, rather than what they want to pay when a potential customer clicks on that ad.

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