When Google announced that their AdSense service, the ad platform used by thousands of advertisers and implemented on countless websites throughout the Internet, was going to add the +1 button for social recommendations on advertisements, I was initially very critical of the move. Sure, Jeff had previously made a very good point when writing about the need to build social features into modern advertising on the Internet, but I myself was still very skeptical about the whole concept. I mean, while I realize that online advertising is an important component that allows the Internet as we know it to exist, but I simply could not see how “social” advertising would take off and why any user would waste their time with socially built ads knowing that all they were doing was helping Google and its advertisers.
But after thinking about it a bit more, I have personally come to the conclusion that the +1 button in advertisements is going to be a killer feature. Not only do I think that this new feature is going to pay off for Google, but in the long run I think that everyone will be able to benefit from this new feature, including Google’s advertisers and even end-users like you and me.
While most of the people who take the time and effort want to write a valuable review choose to do so in order to assist other users in making their buying decisions, the fact of the matter is that just like in the streets of the real world the Internet is filled with people looking to make a buck off of your trusting them. This is where the abuse of affiliate links comes into play.
Advertisements are something we have all seen and/or heard. There is no way to escape our ad-filled world. I’m going to discuss 3 common marketing techniques that are used in both the tech sector as well as many other industries. And chances are you have seen and/or heard the following marketing terminology somewhere.
Google and TiVo are teaming up for a new deal that will put your remote clicking habits into the hands of advertisers. However, before you freak out about privacy, the information is completely anonymous and may be far less of an invasion of privacy then you may be thinking. For those who are unaware, Google’s AdWords program also allows you to advertise on TV and radio.
“None of this is being used to actually target an individual,” explains Google spokesperson Eric Obenzinger. “It’s more about delivering more accurate reporting back to advertisers so they can inform their future budgeting decisions.”