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Mozilla, Google Propose Defenses Against Ad Tracking

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<h1>Mozilla, Google Propose Defenses Against Ad Tracking

Will self-regulation will be any more effective in the future than it has been in the past?

In the wake of a Federal Trade Commission threat last month to take action against companies that violate consumers’ privacy though behavioral ad tracking, Google and Mozilla this week proposed new tools to help consumers gain more control over ad tracking cookies.

The FTC's December report, "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers," calls for the implementation of a “Do Not Track” mechanism," similar in concept to the National Do Not Call Registry.

and here:

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