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When it comes to writing, there are countless components—and, of course, they’re all important. You’ve got the basics, like including a call to action, and some of the intricacies, such as testing to determine the perfect format that resonates best with your audience. But few components have more visibility and influence than your headline. Think of your headline as a two-second advertisement; it has to inform and hook someone to read the rest of your content. No small feat. According to Daren, one of the biggest reasons why a company's sales copy is not selling anything is because of bad headlines. So how do you write a headline that attracts readers—and gets them past your intro paragraph? Here are five surefire tips to help new Web marketers rise to the challenge. Tip 1: Make Your Headline a “How To” So much of what people search for online falls into the “how to” category. In the business world, you’ll find how to’s for using various technologies, tracking metrics, etc. Personally, it might be a how-to DIY piece or child-rearing advice. By making your article a how to, you automatically gain appeal with a large group of potential readers. It sounds a bit oversimplified, but I wouldn’t be entirely surprised to see “How to pour plain water into your glass in 49 ways” go viral one day. Somehow, step-by-step instructions—and clear direction—just make nearly any topic more appealing and digestible. Perfect example: You’re now reading the body of the article. Would you still have read this far had the title been “Headline writing tips for new marketers?” Maybe—but it likely wouldn’t have had quite the same appeal. Tip 2: Focus Your Headline on Current Content Relevancy will always be important in drawing interest—and what’s more relevant than your topic tied to a trending topic? For example, you’re writing a piece about document security. What’s more appealing: a headline that is straight to the topic (ie; “Keep your documents safer”) or one that ties to a current event (ie; 3 things we learned about document safety from Hilary Clinton)? Social media metrics have proven time and time again that trending content simply gets a higher CTR because of a tie to current topics; those are the topics people are currently concerned with. The same goes to headlines; by tying your headline to a trending topic, you automatically increase your odds of being read. Of course, currency and timeliness never hurt for SEO purposes, either—call it a double win. Need some help finding what’s trending? Use Google Trends to get an idea of where to start. Tip 3: Instantly, Immediately, Now! We are a society that thrives on instant gratification—and even then, we typically want things yesterday. If I’m buying something, I want it in-hand now—it’s one of the reasons that brick and mortar stores are still doing well, despite the frequent savings available via online retailers. Point being, the more instantaneously you can deliver to your prospects, the more you’ll sell (and the more you make them wait, the less you’ll sell). So the tip to make your headline a bigger success? Align your headlines with your product delivery cycle. Sure, you can tease something upcoming, but unless there’s proximity, you’re likely not going to get too much traction. For example, “New X comes to market Tuesday” or “Countdown to Product X’s Release Begins” or “Presale for X Starts Today” not only deliver intrigue, but let your prospects know what to expect and when. By letting them know what’s coming, customers are able to better prepare or, more importantly, take action. Tip 4: LOL, OMG. WTF?! #Fail BuzzFeed is notorious with today’s online entertainment—and thanks to its popularity, the list mogul has been able to provide some insight into what makes some of its content so successful. The secret is that the majority of its content fits into seven categories: LOL (humorous content) Win (useful content) OMG (shocking content) Cute (well... cute content – think kittens and baby animals) Trashy (ridiculous failure of others) Fail (something that everyone shared frustrations of) WTF (strange, bizarre content) So what does this mean for your headlines? Simply consider which of the above seven success-proven categories your content would fit into – then write the headline to fit. This isn’t to say that it needs to have a “shock and awe” factor by any means, but writing to the seven categories does help to give interest and audience appeal. Take, for example, this LOL: “18 Unmissable Throwback Songs You Hear at Every Latino Party," it’s got mass appeal and it’s funny because it’s half-way true. No idea why it’s so appealing but it is. Or “Here’s How to Free Up Space in Your iCloud," it’s a “Win” that also makes use of Tip #1. Get more lessons from Buzzfeed’s success. Tip 5: Ride on the Famous You know why the famous stay in the headlines? Because they have proven themselves. Ok, maybe not in the case of the Kardashians (although I suppose you could call them experts in their own rights if bad decisions and viral videos are the topic at hand), but think of the Bernie Madoffs, Steve Jobs and Mark Zuckerbergs of the world. One way to get more reads? Write those leaders into your headlines in relevant ways. For example, “8 Ways to Think Like Warren Buffett” or “Make Your New Website a Success: 3 Things we Learned From Mark Zuckerberg and Facebook” tie content to a relevant industry leader in a way that is not misleading. Being upfront is important for multiple reasons—legality, for one, but also it is important to building the rapport with your audience that you need to gain loyalty. Wrapping Up There are plenty of ways to drive more success through your headlines, but the above five are sure to draw intrigue, make your headlines more noteworthy, and—importantly, draw readers in (and keep them reading beyond your first paragraph). Paragraphs must by engaging too, so experience from college education essay can play a crucial part in your career. Give them a try and watch your stats rise.
JakeLester posted a topic in Article Submissions8 Best Ways To Improve Your Essay Writing By Technologies Have you ever thought that your approach to essay writing can be changed with the modern technologies? Today, to write a good essay you do not need to become a prospective writer. Moreover, you do not need months of research to find good materials that will support your ideas. You just need to know how to implement technologies in your writing. The number of the resources helping in writing can hardly be named. Still, we have decided to analyze the most popular of them and interviews students to find out their opinion on what resources are the best ones for writing a cheap essay. After making a research, we’ve made another important step classifying the best tools and strategies into 9 great tips for using technologies in your studying. We bet you like them! Make a research using Internet Never make a mistake of visiting library to find the materials for your research. The matter is that Internet is not only full of a huge number of different sources that will give you all required information but also with the copies and scans of books and original sources. Thus, you will be able to find everything that you need using your browser and ctrl+F option. Besides, you can find the original sources used in other countries. This will help you to enhance your research making it full with materials and reliable facts. Check basic information with ease Sometimes, you need to use some well-known facts in your essay but you are not sure about the dates or the names, you must check this information. Without technologies, it is rather time-consuming as you need to go to the library and to find someone who will tell you truthful information. Now, you do not even need to turn on your computer. You may just check the information with your phone using even 3G internet and Wikipedia. Organize your ideas Starting to write an essay you have thousands of ideas that you want to use in the essay. Sometimes, it can be difficult to organize them in such a way so all the ideas fit naturally the text and support the main message of your essay. There is a variety of applications like mind maps that will help you organize everything and create the structure of your future essay. These apps will be rather unexpected decision for those who’ve got used of keeping everything in mind, but over time you will notice that it is far easier to organize your essay if you have all the ideas in front of view. Generating ideas Still, not all the students are good with generating ideas. Most of the need something to push them, and today they can use the technologies for that. For example, they can make use of special applications that are intended to wake up your creativity or you may even go further finding the inspiration in the essays of other students who publish them online. You may use technologies for idea generating in any way that works for you, starting from reading books online and up to communicating with foreign students who can share their experience with you. Keep backups Have you even been in the situation when you have already written a half of your essay but you’ve lost it because of some problems with the hardware? Or maybe you’ve been in the situation when you have a couple of free hours in the train but your essay is kept in your laptop at home and you have no access to it? Using any of the cloud services you get a full access to the files no matter where you are now. Besides, if you keep your files in clouds additionally to the hard drive, there are almost no chances that you will lose it. Share it with other students or professors There is no need to print the essay and send it by conventional mail. You can just use email to send the draft of your writing to the professor who is currently in the other side of the world and he will get your letter immediately. Thus, you can expect for the faster communication and the possibility to get the feedbacks to fix the mistakes. Check for plagiarism Today, every single student may check his or her writing for plagiarism using the same tools as professors do. It means that you will understand whether your essays fits the requirements before you submit it to the professor and if there are some problems, you can just fix them. Edit and proofread Modern technologies are perfect for those who want to polish their writing. Using special application or ordering online services, you can get A-grade essay easily as it will be checked for the grammar and spelling mistakes and additionally, the coherence of your essay will be revised. If you want to save money, you may use free spellcheckers that will find the basic mistakes in your essay and suggest the variants of fixing them. If you are ready to pay some money, you will get more professional service and better result. Use the thesaurus Do you think that the language of your essay is too poor? No worries. Make use of the online thesauruses that will help you enrich your vocabulary suggesting the ideas for the words and word combinations that you want to change or to find more precise words to express the same thought. You can even install thesaurus to your phone and use it with no internet connection. Technologies are great, there’s no doubt in that. They not only simplify our lives but also make them better helping to get the desired result in every single aspect of our lives including the studying at the college or university and writing essays. So let the technologies into your life and enjoy the benefits! We hope that our 9 tips for using technologies in writing will assist you in creating every single essay!
Whether you are a college student with plenty of writing assignments, content creator, or a writer you surely had and currently have struggles with writing speed. Being fast and productive at writing is not given, yet, it is something you can achieve, becoming a writing machine and being capable of maintaining several blogs and articles at the time, both at a faster and better rate. With several tips and tricks, all of which you can find in this article, something so complicated and unachievable can become part of your routine writing life. The secret to writing anything quickly is about to become not a secret, so fasten your seatbelts and prepare to set fire to your keyboard, cause we are about to exceed the writing speed on this road! As easy as it sounds, most writers ignore the basic rule of being a productive worker, which is setting an outline of the text before actually writing it. Yes, it might sound boring, and a true artist does not like to plan the art process, but it is just simply easier to write the whole text from the start to the bottom when you actually know where to start and where to finish. One of the reasons why writing might take so much time for you is that you just don’t know what to write, and making a short narration of the text might be a great helper at that. Break it into small pieces - the introductions, body paragraphs, and their main points, and conclusion, then stick to this outline in order to finish an article or an assignment faster than ever. It also saves a lot of time if you find most of the references for the paper (if needed) before, therefore not distracting yourself and not spending your time on the research while being in the working heat. Add those references beforehand in the outline to have a better idea of what are you writing about. Find your perfect time to write, and milk it as much as you can. People are different, they truly are. Some find themselves being most productive right after waking up in the morning, some at night, and some only 3 hours before the deadline. The last one is a joke, don’t be like that, but on the serious note, if you have been working with texts long enough, you probably know by now what is your time of the day. If not, experiment a little and write at different times of the day to find the perfect one, and then stick to it as much as you can. Famous Japanese author Haruki Murakami finds keeping it scheduled very important for his work, as he wakes up around 4 a.m. and works for 6 hours everyday, in order to finish faster and be productive all the time. Ernest Hemingway also found morning the best time to write, as no one distracted him during this time. The easier way of combining both of the most and the least productive times is writing the raw and unedited piece at the highest peak of your writing hour, and proofreading and editing the text while not being creatively productive and fast. Most of the people write faster while feeling inspired, and choosing to work on the text at the time of day when you feel high on creativity is a way to go. Turn your phone off. Just don’t waste your time on it. Throw it away, if needed. When working on the text, one important thing that keeps you low on productivity is a distracting phone and other kinds of procrastination. Nothing important will happen in the world while you’re trying to finish your 500-words assignment, there is no need to have a phone around. Try to put it as far as possible and concentrate on the paper in order to finish it faster and get back to the online world. Some people like to listen to the music while writing, but, truth to be told, it also can be too distracting, so it is better to listen to your favorite Britney Spears album after the paper is finished. Generally, anything that could distract you from the paper needs to leave your working space, not only phone, but also games, food, and other people. Alternate your work with short breaks, but do not waste breaks on useless activities like scrolling Facebook feed or watching videos. Yes, for most people this is what normal activities for resting are, yet, by choosing to waste your 10 or 15 minutes online you only distract yourself from work that needs to be continued, and you could possibly lose motivation to finish the paper. When you go online time as a concept tends to loosen up, as you enter an alternative time zone and one hour on YouTube usually feels like 5 minutes. We are not talking about rough physics of modern age though, our main focus is your productivity, and choosing healthy activities for your break. First, set the alarm, to know when exactly your break is finished. Great ways to rest a little include doing some simple exercises, walking around your office or room, having a healthy snack like nuts or fruits, and talking to other people. The best option is definitely exercising, as hard it sounds, but most people who write a lot also lack a lot of physical activity. There is no need to do something difficult, just do some push-ups, squats, or stretch your muscles. Get those bones cracking for a good one, and get back to writing, now feeling refreshed and ready to finish the paper fast and firm. Set your own deadline, and stick to it as much as you can. Most writing projects have their own deadlines, set by professors, clients, or your boss, but it is great to be the owner of your own life and set them yourself. Obviously, your deadline should finish before an official one. Having a strict deadline makes anyone, even the laziest author, be more productive and fast. You can also set your own rules about the deadline, as well as bonuses for those times when you are finished before the time is up. These are the main points that could help you while writing, though it is important to remember that working on texts is not a vacation, and only your own hard work and effort can make the texts written fast and great. Make an outline, don’t get distracted, let yourself rest a little, and keep it fast and productive. Now, when you learned the secret to writing anything quickly, it can become easier to use your own powers to make every assignment, essay, text post, or article the best out of the best.