Like other marketing tactics, AR can increase ROI by increasing brand awareness and enticing customers. Companies that start using this new technology earlier than others will have more chances to gain advantages bypassing their competitors. Since the technology of augmented reality is very new, it still inspires awe and reverence to consumers and now is the time to use it in work. For marketers and consumers, AR technology also offers a lot of new things, as it provides an opportunity to offer original experience. With the augmented reality , brands will be able to provide their customers with greater value and create much more impressive interactions, offering educational, entertainment or functional values.