For years, gaming was considered to be a male dominated domain but recent research shows that things are changing. A study conducted by ESA (Entertainment Software Association) recently found out that 51% of American households own one or more game consoles and 52% of these gamers are male while 48% are female. The numbers are nearly balanced.

In the United States alone, there are 247 gaming companies that make over a million dollars each year by developing popular games such as Candy Crush Saga that create millions of dollars in revenue. It is predicted that the market for social gaming will continue to grow from an estimated $5.40 billion in 2012 to a staggering $17.4 billion by 2019. With the help of smartphones people can now be online and play games on mobile devices wherever they go.  The game industry is adapting, making games more user friendly for these devices and it looks like women will be a major part of the demographics that the game developers have to consider.

Research has shown that mobile games are equally popular among men and women but a new study shows that the genders play mobile games very differently. Men are not only much more competitive when it comes to gaming but they are also more likely to share their score and to report any glitches they encounter in a game. On top of that 77% of men are willing to pay for a mobile game and only 24% of women are prepared to do the same thing making them the driving force behind the free to play format. Furthermore, women tend to be less sociable when it comes to their gaming experience and they are less likely to submit game scores to leader boards.

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Another area of gaming that was once considered to be a male domain is now being discovered by women as well: casino games. According to a survey from International Game Technology (IGT) more than a third of social casino players are women. These social casino games can be played on mobile devices on social networks and they are becoming more popular. The survey conducted by IGT found out that women and men are equally likely to play free-to-play poker on their device.

David Williams, Head of Consumer PR at Ladbrokes Casino said: “The rate at which social gaming is growing is undoubtedly one of the most exciting developments on our landscape. The history books are littered with concepts that have withered quickly on the vine but there’s no doubt in our minds that this is an area set to explode. Being in the right place at the right time to influence consumer behavior and offer discerning customers precisely what they want – and more – will be key to leveraging the cash benefits of social gaming for big firms.”


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