Amazon has always been one of the largest – if not the largest – online stores to ever take grasp upon the Internet. In fact, Amazon was among the first to pioneer the concept of online storefronts. However, many people aren’t aware that Amazon originally opened their doors (or their servers, rather) as an online bookstore. That is, they sold nothing but books in the very beginning, and only started catering to other products as they became more successful and felt the need to expand. Over the years, Amazon has become the online destination to purchase just about anything; from books to televisions, from clothes to musical instruments, they pretty much sell it all.
Over the years, however – even as times have changed – Amazon has not lost its grass-roots of book sales. However, instead of selling a great number of paperbacks, Amazon has been shifting focus to electronic content delivery with their Kindle format which allows shoppers to download books onto their PC or Macintosh computer, iOS, Android, or BlackBerry handset, or Amazon’s own Kindle reader. Over the last couple of years, Amazon has done very well promoting the Kindle device and Kindle eBooks to the point that the Kindle format has now grown to outsell paperback books on Amazon.com, according to MSNBC.