Posts Tagged ‘Advertising’
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January 27, 2015

Snapchat Launches Discover Brand Content Feature

If taking and sending pointless and disposable pictures isn’t your thing, Snapchat is still trying to get your attention. Today, the company announced the launch of a new feature called Discover, and if all you do is watch this introductory video, you will be clueless as to what, exactly, it is:

What Discover is, though, is basically a way to connect brands with users. Content creators – ranging from ESPN to Comedy Central, from Yahoo to Vice, and more – upload video clips, images, or news stories that are sponsored by various [...]

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October 16, 2014

Move Over Search and Display Ads, Taboola Shows Discovery is Here to Stay

When it comes to online advertising, targeting the U.S. audience is a favorite amongst advertisers.  Typically though, advertisers have been focused on two major channels: search and display, but that may soon change.  Reports released by comScore today show that content discovery network, Taboola reaches more than 86 percent of U.S. Internet audiences on the desktop — that places them number two, only behind Google’s ad network (which reaches over 95 percent of U.S. Internet audiences).

The comScore September [...]

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August 4, 2014

Taboola-X Marks the Spot With Programmatic Ad Units On Your Site

When I sat down with Taboola CEO, Adam Singolda, last Friday in the trendy New York City Jane Hotel for breakfast I wasn’t sure exactly what to expect, but I knew it had to be big news.  At a table in the corner of the hotel’s restaurant sat Mr. Singolda, it was his make-shift office for the day as the company is in the process of moving offices.  I sat down, ordered an orange juice and a croissant (it was very good by the way) and Mr. Singolda got right into it.  Right from the get go, you could tell Mr. Singolda was [...]

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August 1, 2014

Google is Secretly Testing A Content Recommendation Service to Compete With Taboola and Outbrain

Back in February, VentureBeat reported that Google was beta testing a new content recommendation platform for publishers that was slated to be released the following month.  March, April, May, June, and July came and went and there was no word of the content recommendation platform by Google — until today. A reputable source informed us that Google is testing its content recommendation platform on CelebrityNetWorth.com and sure enough when you look at the website’s source code it is.

Content [...]

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April 11, 2014

Four Tips to Effectively Get Brands to Advertise

Editor’s Note: This article is part of our Founders Series where we get insights and analysis from founders of various different companies in the tech industry. Dave Feller is the co-founder and CEO of Yummly. Prior to Yummly, he served as Vice President – Marketing of StumbleUpon, Inc. and joined it directly from a 6-1/2 year stint at eBay and Half.com. Dave served as a pre-eBay acquisition member of Half.com where he served roles managing marketing at Half, directing the evolution of the Half product, and working on Half [...]

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April 7, 2014

The New HTC One M8 Ad is Bold and Provocative

Gary Oldman (or Commissioner Gordon for all you Batman fans out there) is the star of HTC’s latest ad for its brand new HTC One M8 (see below).  The new ad is bold and provocative, it doesn’t use any fancy marketing lingo or list out features and specifications — nope, it doesn’t do any of that.  Oldman starts out by saying, “I could tell you how amazing the all new HTC One is…but I won’t.”  He then dares viewers to do something they would likely do anyway if they were interested in [...]

 
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March 17, 2014

URX is Revolutionizing Mobile Ads By Using Something Called Deep Links

If you’ve never heard of deep linking, then I’m sure you’ve experienced the frustration of an app that doesn’t have deep linking.  Let me give you a familiar example:  LinkedIn sends you an email about a new connection, you click on the link on your mobile device, but instead of directing you to the LinkedIn app that’s already installed on your phone, you get sent to LinkedIn’s homepage instead (where you have to re-log in, etc.).  While this is annoying and not the most seamless process, it’s [...]

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December 31, 2013

Facebook’s New Algorithm Driving Small Businesses Away

Earlier this month, our site’s founder Jeff Weisbein wrote a post explaining his dissatisfaction with the way that Facebook’s new algorithm has affected BestTechie’s presence on the social networking platform. As it turns out, we’re not the only ones feeling the sting of Facebook’s new math: a post on Business Insider from yesterday tells the story of cookbook author Stephanie Stiavetti, who is one of many independent business owners kicking up dust over how posts are being crowded out in favor of ads from bigger [...]

 
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November 20, 2013

Recommendation Wars: Taboola Bests Outbrain and Becomes Profitable

There are two major players in the online content recommendation game, those two being Outbrain and Taboola.  Both companies focus on serving up the best content to audiences around the web and you have likely interacted with at least one of these companies platforms on some website whether you realized it or not.  From the outside looking in you would think Outbrain is the more successful company, but according to new data — you would be wrong, it isn’t.  In fact, in the tale of two content recommendation platforms, it [...]

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October 21, 2013

Flipboard Working on Improved Curation Tools and Web Version; Bringing Print Ads Into the Digital Age

I recently sat down with Eugene Wei, Head of Product at Flipboard, to see what the company has been up to the past few months.  In late April we heard that Flipboard had 56 million users and 1 million user created magazines, I’m told the latest numbers are now at 90 million users and 4 million user created magazines.  Flipboard originally launched the magazines feature in version 2.0 which launched for iOS back in March, it subsequently launched magazines on Android in May and on the web in July.

“Magazine was the [...]

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