Topic: Advertising

Mashwork Combines Technology and People to Provide Breakthrough Social Intelligence
0

Mashwork Combines Technology and People to Provide Breakthrough Social Intelligence

In the heart of Midtown Manhattan lives a startup at the center of the social analytics and intelligence space that is doing some incredible work with some of the largest brands in the world.  Mashwork, founded in 2010 … [Read more...]

Does This Ad Format Reduce Your AdSense Earnings?
0

Does This Ad Format Reduce Your AdSense Earnings?

Like many publishers we use Google AdSense here at BestTechie as a form of monetization.  And like every Google AdSense user, we receive messages from Google with recommendations on how to help increase our AdSense … [Read more...]

Skyscraper Helps Bloggers Make More Money
0

Skyscraper Helps Bloggers Make More Money

Recently I had a chat with Paul Burger, co-founder and CEO of Skyscraper, a new web service that hopes to help bloggers make more money by streamlining the direct sales process for ads.  Currently the service is still … [Read more...]

Facebook’s Atlas Acquisition Is The Key For Long-term Success
0

Facebook’s Atlas Acquisition Is The Key For Long-term Success

Facebook just acquired Atlas from Microsoft, reportedly for a sum under $100 million, which is quite the deal for Facebook.  This is especially true because Atlas is the missing puzzle piece that Facebook needs in order … [Read more...]

Failed adBrite Still Billing Advertisers But Not Paying Publishers
7

Failed adBrite Still Billing Advertisers But Not Paying Publishers

adBrite, an independent ad exchange, continues to bill advertisers despite closing shop on February 1, according to Style Dragon, a style website based in the UK. Eliza, from StyleDragon, recently told us that their … [Read more...]

Yahoo Partners with Google for Contextual Ads
0

Yahoo Partners with Google for Contextual Ads

In a blog post yesterday, Yahoo announced that it will be partnering with Google to display contextual ads on several Yahoo properties. These ads, which scan the content around them to determine which ads would be most … [Read more...]

Twitter Shows Real-Time Ads are the Next Big Thing
0

Twitter Shows Real-Time Ads are the Next Big Thing

If you weren't watching the Super Bowl last night, you missed a rather bizarre occurrence (not for the 49ers, apparently). Early in the third quarter, with the Ravens leading the 49ers 28-6, half of the power went out in … [Read more...]

adBrite Bounces Check to Partner as Company Approaches Shutdown
9

adBrite Bounces Check to Partner as Company Approaches Shutdown

We covered the adBrite going out of business story this past Monday. adBrite, an independent ad exchange, was attempting to sell itself but couldn't find a buyer. As a result, the company announced it would cease … [Read more...]

Facebook Beats Earnings Estimates But Costs Rise
1

Facebook Beats Earnings Estimates But Costs Rise

Facebook may have beat earnings estimates and surpassed 1 billion users, but investors are still unsure about the company's ability to grow profits. The company reported fourth quarter earnings of 17 cents a share, … [Read more...]

adBrite Will Shut Down on February 1, 2013
3

adBrite Will Shut Down on February 1, 2013

The year 2012 was a roller coaster for independent ad exchange adBrite, which added new executives in May and later tried to find a buyer for the company. The journey toward an acquisition seems to have fallen short in … [Read more...]